A New Era for Aging

Family Eldercare celebrates many milestones in 2012

Angela Atwood
Chief Executive Officer
October 2012

2012 marks Family Eldercare’s 30th year of service to the Central Texas community.

It’s a fantastic time to celebrate this milestone because our community is beginning to focus on the issue of aging and the needs of seniors in an entirely new way. Not only do many of us face this in our personal lives, but as the fastest center of senior population growth in the nation, our community is also beginning to plan for a new set of needs AND exciting opportunities.

We wanted to make the most of this important year, and build upon the momentum happening around us. Not only is this a new era for Central Texas, but also for Family Eldercare. While remaining committed to our core services, we endeavor to raise awareness, access to information and the capacity for both caregivers and professionals to serve the needs of seniors. Towards that end, we planned and carried out an ambitious slate of activities for 2012.

In January we launched the Family Eldercare Institute on Aging – a series of seminars and workshops geared towards increasing understanding and expertise in caring for older adults.

We also decided to rebrand – a new look for a new era! In March we unveiled a new logo and tagline (“At home with changing lives”). A newly designed website came next – with plans in the works for a blog, and exciting resources on aging, caregiving, fall prevention and more.

In late April we announced a call for entries for The Changing Face of Central Texas photography contest. Hundreds of images were submitted. Our outstanding judges panel determined 18 top images and selected 6 winners – all revealed in a stirring photo exhibition at our 30th Anniversary celebration last month.

We were also honored when noted photographer Sarah Wilson chose Family Eldercare clients as the subject of her newest portrait series. The collection, titled “The Elders” will be on permanent display at the Family Eldercare offices. The images honor the beauty, strength and challenge in growing older.

Other important moments this year included: co-hosting a lively evening of discussion with former HUD Secretary Henry Cisneros and aging expert Jane Hickie over their new book “Independent for Life”; sharing Family Eldercare’s innovative programs like Lifetime Connections Without Walls at the National Conference on Aging; and learning that CEO Angela Atwood had been selected to be a member of Austin Mayor Lee Leffingwell’s Task Force on Aging.

The horizon also beckons for Family Eldercare. Many exciting new projects and programs are in the works, including further expansion into Williamson County with the opening of a new office in Round Rock next year.

As always our goal remains the same: increasing independence, safety and dignity for seniors, adults with disabilities and their caregivers. We are excited to continue our work, fulfilling our mission through both excellent direct service and leading our community to a new era. Thank you for your continued support and generosity as we work together for a senior-friendly Central Texas